As tattooing has become more mainstream, the experience of getting a tattoo has not. 

We aim to alleviate the the customer experience and make the process more transparent and welcoming. 

Taking the form of an online platform, Th-ink empowers clients to explore and articulate their tattoo ideas and lifts the burden of education from artist.  

Primary Research

Field Observations, 

Semi-Structured Interviews

Contextual Interview


User Needs Development 

Affinity Diagram,


Sketching Session,

User Scenarios 

Prototype Evaluation

Paper Prototyping,


Lean Canvas,

Service Blueprint, 

Customer Journey Map

Prototype Development

Usability Testing

Experience Walkthrough

Want to know more?

Case study write-up coming soon!

Tiffanie Horne Research Portfolio - Updated January 2020